The permanent hair dye My Color Elixir by APIVITA is specially designed based on naturalness, professional result and with absolute respect for the scalp.

Enriched with the innovative COLOR MAGNET that stabilizes and seals the color in the hair
Gives full coverage of white hair and impressively bright long-lasting color
It has a pleasant aroma and composition that respects the scalp with a creamy texture that does not run, for easy application

How it works:

Ensure maximum intensity and duration in your hair color in 2 steps:

Step 1 : Get perfect white coverage and shine in just 30 minutes thanks to the cream cream with 3 precious oils (argan, avocado, and olive) that work combinations to stabilize the color and repair the structure of the hair during the hair dyeing process.

Step 2 : Enhance the intensity and shine by applying the after-treatment cream with hyaluronic acid and honey extract that moisturizes the hair, creating a protection film that seals the color in the hair and highlights the shine of dyed hair. Apply again after 15 days.